

How Strictly Do I Need to Follow the “Zero Screen Time” Rule for Under-2s?
Confused about the new zero screen time advice for under-2s? In this article, we explore what the guidance really means, how strictly parents need to follow it, and why balance matters more than perfection. We also share practical alternatives to screen time, from repetitive play for babies to story-based activities for toddlers and preschoolers, showing how simple everyday experiences can support healthy development, communication, creativity and learning.
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